Jared Wilson over at The Gospel-Driven Church comments on the trend of churches giving stuff away, Oprah-style (yes, even cars) to get people to come to church on Easter:
“The simple explanation for all this is that they want people to hear about the resurrection, and these are ways to get people in proximity to hear the message. I am reminded of when Jesus tells the rich man in hell that if his surviving family didn’t believe Moses and the prophets, they weren’t going to believe a resurrected man. Does that sound backwards to you? The same principle is at stake here. If the message that Jesus died and came back to life(!) isn’t compelling enough to draw people, the enticement of winning a car is not going to cut it. Anyone who believes on Christ because they were attracted by “stuff” has been won to prosperity gospel, not crucifixion gospel.”
We think a resurrected Christ isn’t enough. We think eternal life isn’t good enough. We’ve got to throw in a free TV or microwave to make it worth someone’s time?
You can read the whole post (and it is quite good) here.