Here’s Holly Hobbie, circa 1970:
Here’s the “all new” Holly Hobbie, and some of her friends:
Why do companies do this? Is there something about Holly Hobbie as she was that the people at American Greetings feel will be objectionable? They can’t say that the old Holly was too dated: look at the new Holly! That denim ghetto cap, those bell bottoms (well, you can’t see the bell bottoms in the picture I posted, but trust me, she’s wearing bell bottoms)–the new Holly looks a lot more ’70s than the old Holly ever did! Of course the old Holly was supposed to evoke a long-ago time, a simpler time. The old Holly was popular the same time the “Little House on the Prairie” TV show was popular.
So, was the old Holly too wholesome? To much of a goody-goody? To whole-grain-crunchy? Do young girls today need a Holly Hobby with more edge? Will the new Holly have her own cell phone? Will the new Holly have lots of Bling Bling? We she have a rap sheet a mile long? Will she pal around with P Diddy?
I guess we’ll have to wait and see.