Why do they do this?

Here’s Holly Hobbie, circa 1970:
holly1

Here’s the “all new” Holly Hobbie, and some of her friends:
holly2

Why do companies do this? Is there something about Holly Hobbie as she was that the people at American Greetings feel will be objectionable? They can’t say that the old Holly was too dated: look at the new Holly! That denim ghetto cap, those bell bottoms (well, you can’t see the bell bottoms in the picture I posted, but trust me, she’s wearing bell bottoms)–the new Holly looks a lot more ’70s than the old Holly ever did! Of course the old Holly was supposed to evoke a long-ago time, a simpler time. The old Holly was popular the same time the “Little House on the Prairie” TV show was popular.

So, was the old Holly too wholesome? To much of a goody-goody? To whole-grain-crunchy? Do young girls today need a Holly Hobby with more edge? Will the new Holly have her own cell phone? Will the new Holly have lots of Bling Bling? We she have a rap sheet a mile long? Will she pal around with P Diddy?

I guess we’ll have to wait and see.

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About revjatb

I am a father of six who is trying to do his best! My interests are varied. I have one blog, KnowTea, that is primarily focused on liturgy and worship and another one, Bengtsson's Baking, that is about, well, baking! I hope you enjoy both of them, and if you have any questions, please contact me!
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8 Responses to Why do they do this?

  1. WonderGirl says:

    Actually, the new Holly is the great-granddaughter of the original Holly or something like that. My teeth are beginning to hurt from all this perpetual grinding over revamped classics.

    Grr.

  2. the new holly still looks a little more innocent than those BRATZ dolls.

  3. Rachel says:

    Now that’s a shame. The old Holly looked sweet and innocent, the new Holly looks neither sweet nor innocent. The new one doesn’t even look that cute.

  4. Kay says:

    I like the Prairie version better.

  5. The new Holly will not look good at all on a decoupaged wooded toilet seat cover. WHo is next? Rainbow Brite?

  6. RevJATB says:

    How about Strawberry Shortcake? But cake has too many calories and is loaded with trans-fat. She’d have to come back as Strawberry Smoothie.

    Sounds like an R&B group.

  7. WonderGirl says:

    Strawberry has made a comeback. Luckily, she’s not too grown-up, and Strawberry Land still looks pretty sweet.

    Huck is riding a skateboard, though. And he wears his ballcap backwards- the punk!

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